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Bulgari Awarded Damages in Dispute Over Serpenti Lookalikes
In 31 January 2025, the Paris Court of Appeal handed down its ruling in the dispute between Bulgari and APM Monaco. At issue were designs from Bulgari’s Serpenti collection, centred on the stylised serpent head, the coiled form and the pear-cut gemstone eye. Bulgari claimed that APM’s Egyptian Tribute and Archi Noir collections reproduced these…
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Hermès Wins Major Copyright Case Over Iconic Sandal Designs
On July 11, 2025, the Paris Court of Appeal has delivered a resounding affirmation of creative protection within the luxury sector, partially upholding Hermès International’s claims against footwear imitators in a closely watched intellectual property dispute. The court confirmed copyright infringement for two specific mule models that copied the signature “H” shape of Hermès’ well…
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Secondhand Fashion in Senegal: The Final Destination for Abandoned Clothes | A Senegalese Story
Fashion that is no longer in trend, whether hanging in your closet or donated to charity, does not simply disappear. Many garments find their way to bustling markets far from where they began. Senegal, in West Africa, is one of the countries where this secondhand fashion trade thrives. In Senegal, feugue-diaye (“clean off and sell”)…
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Burberry vs Target: Dispute Over the Burberry Check
Burberry vs Target shows the legal risks of using a famous mark without consent. In 2018, Burberry filed proceedings in the United States District Court for the Southern District of New York against Target Corporation and Target Brands, Inc. The matter concerned Target’s sale of products said to reproduce or closely imitate Burberry’s registered Burberry…
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Design Too Close to Longchamp Tote, EUIPO Finds
EUIPO Invalidates Rival Design for Lack of Individual Character The EUIPO’s Invalidity Division upheld Longchamp’s challenge to a registered handbag design, finding that it lacked individual character under Article 6(1)(b) of the Community Design Regulation. In its July 2025 decision, the Division concluded that the contested design was too close to an earlier version already…
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AI-Generated Models in Fashion: The Risks of Replacing Real Faces
When Fashion Nova quietly introduced AI-generated models into its online store earlier this year, the world noticed. At first glance, they appeared like any others: curvy, well-posed and Instagram-polished. But users on TikTok and X pointed out glitchy hands, unrealistic skin textures and a ‘too perfect’ symmetry that gave them away as AI. The virality…
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New York Fashion Workers Act: A New Era of Accountability
“As someone that’s been in this industry since a teenager, watching the Act take shape has been incredibly meaningful. I have been a victim of mistreatment and the pressure to accept things that shouldn’t be normal. This Act feels like a turning point. We matter. Our bodies are not for sale, and we deserve to…
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Stronger ‘OFF’: Off-White Stops OFFPLAN
Decision date: 11 July 2025 In the fashion sector, a single word such as “OFF” can be sufficient to block another mark if the new sign covers the same or closely related product classes. The risk of rejection is high because the likelihood of confusion for fashion and accessories remains significant. Minor changes to a…
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Louis Vuitton Counterfeit Case: Singapore Court Decision
On 2 July 2025, the High Court of Singapore in Louis Vuitton Malletier vs Ng Hoe Seng ruled on statutory damages for selling goods online that carried counterfeit versions of a luxury brand’s trade marks. Ng Hoe Seng, the person behind EMCASE SG, ran an Instagram store called emcase_sg which offered items described as “upcycled”…
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Dupes Threaten Lululemon, Adidas, and Dr. Martens Designs
How Far Is Too Far? When Dupes Challenge Lululemon, Adidas, Dr. Martens That question sits at the centre of new lawsuits by Lululemon, Adidas and Dr. Martens, who claim Costco, Fashion Nova and Shein are selling lookalike clothes and shoes that test how far trade mark rights and settlement deals can reach. As more shoppers…
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Lululemon vs Costco: Lawsuit Alleges Copycat Apparel and Trade Mark Infringement
Lululemon vs Costco Dispute Filed in California On 27 June 2025, Lululemon Athletica Canada Inc. and Lululemon USA Inc. filed a lawsuit against Costco Wholesale Corporation in the United States District Court for the Central District of California. The claim alleges that Costco has imported, marketed and sold garments that imitate the protected design features,…
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EUIPO Rejects Champagne GI Challenge
EUIPO Clarifies Limits of Champagne Geographical Indication Protection, Rejects Attempt to Block “CHAMPAIGN” Grill Mark The European Union Intellectual Property Office (EUIPO) has clarified how far the protection of well-known geographical indications can reach. By rejecting the Comité Interprofessionnel du Vin de Champagne (the Interprofessional Committee of Champagne Wine, which oversees and protects the Champagne…
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The History of Fashion Law: A Perspective from Ancient Greece to Modern Dress Codes
Fashion law is often described as a modern and highly specialised area of practice, usually focused on trademarks, design protection and brand enforcement. Yet rules about what people wear and how clothing is controlled have existed for centuries. This article does not present a purely technical history. Instead, it highlights how laws, social codes and…
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Authorship in the Age of AI in Fashion: Copyright and Beyond
AI in fashion is rapidly evolving, transforming the industry at every level of the creative process. From virtual models to algorithmically generated prints, artificial intelligence is reshaping how designers work and how collections are conceived. When luxury house Marchesa collaborated with IBM Watson to create an AI-assisted dress for the Met Gala, the result was…