The Spotlight section on Lux Juris offers quick updates and key insights into the latest developments in fashion and luxury law. Stay informed with concise, relevant information.
-
Levi Strauss v. Gear Up International: Use of Curved Line Device Would Take Unfair Advantage of Levi’s Mark
On 29 April 2025, the EUIPO issued its decision in Levi Strauss & Co v. Gear Up International Ltd, partially upholding Levi Strauss’s opposition to a figurative trade mark application filed by Gear Up. The contested sign, consisting of two curved lines converging at a pointed centre, was found to create a mental association with…
-
Supreme Wins EUIPO Opposition Against ‘Supins’ Mark
Supreme has succeeded in a recent trademark opposition before the European Union Intellectual Property Office (EUIPO), securing a full rejection of a rival application that bore similarities to its well-known branding. On 8 April 2025, the EUIPO’s Opposition Division ruled in favour of Chapter 4 Corp., the owner of the Supreme brand, in a case…
-
Patagonia Takes Legal Action Against Marden’s Over Counterfeit Goods
Patagonia Inc. filed a lawsuit on March 18, 2025, against Marden’s, a discount retail chain in Maine, alleging trademark counterfeiting, trademark infringement, unfair competition, dilution, and copyright infringement. The complaint, filed in the United States District Court for the District of Maine, claims that Marden’s has been selling counterfeit Patagonia-branded jackets featuring unauthorised reproductions of…
-
Adidas vs Fashion Nova: The Fight Over Stripes Returns to Court
Adidas has taken legal action against Fashion Nova for allegedly violating a 2022 settlement agreement over the sportswear giant’s famous Three Stripe trademark. The lawsuit, filed on March 4, 2025, in the U.S. District Court for the Central District of California, accuses Fashion Nova of breach of contract, trademark infringement, counterfeiting, dilution, and unfair competition.…
-
Beverly Hills Polo Club vs. Amazon: Court Orders Nearly $39M in Damages
The High Court of Delhi has ruled in Lifestyle Equities CV & Anr. vs Amazon Technologies, Inc., exposing how e-commerce giants leverage marketplace dominance at the expense of brand owners. Amazon was found to have used a logo infringing upon the Beverly Hills Polo Club (BHPC) trademark, leading to a permanent injunction and substantial damages.…
-
Delhi High Court Grants House of Masaba an Injunction Against “Masaba Couture” Copycats
The Delhi High Court has granted House of Masaba Lifestyle. an interim injunction against Masabacoutureofficial.co & others for unauthorised use of the MASABA trademark. The order not only restrains the defendants from using the brand name but also directs Instagram to remove infringing pages and disclose the defendants’ details. House of Masaba and Its Trademark…
-
The New York Fashion Workers Act 2025: A Stitch in Time for Labor Rights
For years, New York’s fashion industry has been a double-edged sword: glamorous on the surface but frayed at the seams when it comes to worker treatment. The industry has faced criticism for low wages, grueling hours, and workplace conditions that could make anyone feel like they were caught in a fashion faux pas. The COVID-19…
-
Jacquemus Defends Its Identity: Stopping Domain Misuse
Jacquemus built its name in fashion, not for others to misuse. When unauthorised domains surfaced, attempting to exploit its brand name, Jacquemus took the fight to WIPO. The cases exposed clear bad faith registrations, with respondents either misleading consumers or sitting on domains for profit. The rulings in favour of Jacquemus made one thing clear:…
-
Christian Dior Sues Café Dior for $2 Million Over Trademark Infringement
On April 9, 2024, Christian Dior Couture filed a complaint in the U.S. District Court for the District of Massachusetts against Café Dior, a café operating in Springfield, Massachusetts. The luxury fashion brand alleged that the café had wilfully infringed upon its trademarks by using a name strikingly similar to its own and ignoring numerous…
-
Levi’s Strikes Again: Philipp Plein’s Tab Trademark Troubles
Levi Strauss & Co. has once again taken legal action to defend its iconic tab trademark. The denim brand has filed a lawsuit against Philipp Plein International and Philipp Plein Americas, alleging that Plein’s use of black tabs with the word “Plein” on their apparel infringes on Levi’s trademark rights. The lawsuit, filed in December…