The Spotlight section on Lux Juris offers quick updates and key insights into the latest developments in fashion and luxury law. Stay informed with concise, relevant information.
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Patagonia vs Pattie Gonia
Patagonia, Inc. v. Entrepreneur Enterprises, Inc. (Pattie Gonia). Trademark infringement, dilution, and registration of a similar mark. On 21 January 2026, Patagonia, Inc. filed proceedings in the United States District Court for the Central District of California against Entrepreneur Enterprises, Inc., doing business as Pattie Gonia Productions, and its founder Wyn Wiley. The complaint brings
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MIU MIU vs MIN MIN: Why Small Changes Were Not Enough
MIU MIU is a long-established brand within the Prada group’s portfolio, used for ready-to-wear, footwear and leather goods, including handbags. At the time the Opposition Division delivered its decision on 14 January 2026 in Prada S.A. v. Guangzhou Min Min Leather Co., Ltd, the mark was supported by a dense network of branded retail stores
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J’ADORE vs ADORE Professional (EUIPO): Naming Risks in Beauty Branding
J’ADORE v. ADORE Professional: Reputation and the Limits of Brand Differentiation in EU Trade Mark Law The EUIPO Opposition Division’s decision of 13 January 2026 confirms the continuing reach of reputation-based protection in EU trade mark law. The opposition, filed by Parfums Christian Dior, succeeded in blocking the registration of ADORE professional for manicure and
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Hermès Birkin Shape and Marks Declared Well-Known Trade Marks in India
On 24 November 2025, the Delhi High Court recognised the Birkin bag’s three dimensional shape, the Hermès word mark and the stylised marks as well-known trade marks in India. With this, the Birkin silhouette now sits among the most strongly protected trade marks in the country. The Parties Hermès International and its Indian subsidiary initiated
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Total90 LLC Sues Nike for Use of TOTAL 90 Mark
Nike previously used the name TOTAL 90 for a football boot line, but its trademark registration was cancelled in April 2019. After cancellation, the name was no longer in commercial use. Under U.S. trademark law, once a mark is no longer used, it loses protection. During that period, Total90 LLC adopted the name TOTAL90 in
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Hermès vs HERMÉS CLUB: EUIPO Rejects HERMÉS CLUB Application
The refusal of the trade mark HERMÉS CLUB offers a useful moment to examine a recurring pattern emerging at the intersection of branding and trade mark law. The filing was submitted by Europe Design Center SAS, a company that has recently pursued the registration of marks structurally anchored to established luxury houses yet lacking independent
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Chanel Protects CC Mark Against Confusingly Similar Trademark
On 24 September 2025, the European Union Intellectual Property Office (EUIPO) Opposition Division upheld Chanel’s opposition to a European Union trade mark application filed by Organic Choice Ltd. The application covered goods in Class 3 and Class 25, including perfumery, cosmetics, clothing, footwear, and headgear. The opposition relied on Chanel’s French trade mark registration and
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Chanel Prevails After Opposing JNANEL Trade Mark
The European Union Intellectual Property Office (EUIPO) has rejected the trade mark application for JNANEL (figurative) following opposition by Chanel based on its earlier word mark CHANEL. On 16 September 2025, the Opposition Division agreed with Chanel and refused the application in full. The decision highlights the importance of how a mark sounds, showing that
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Valentino Ownership and Eyewear Licence 2025
On 10 September 2025, Kering and Mayhoola announced an update to Valentino’s shareholders’ agreement. Five days later, on 15 September, Valentino and Kering Eyewear confirmed a new global partnership for the brand’s eyewear business. Both are contractual, showing how law provides structure and stability while enabling growth for a luxury house. About Kering and Mayhoola
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Hermès Wins Major Copyright Case Over Iconic Sandal Designs
On July 11, 2025, the Paris Court of Appeal has delivered a resounding affirmation of creative protection within the luxury sector, partially upholding Hermès International’s claims against footwear imitators in a closely watched intellectual property dispute. The court confirmed copyright infringement for two specific mule models that copied the signature “H” shape of Hermès’ well