Fashion that is no longer in trend, whether hanging in your closet or donated to charity, does not simply disappear. Many garments find their way to bustling markets far from where they began. Senegal, in West Africa, is one of the countries where this secondhand fashion trade thrives. In Senegal, feugue-diaye (“clean off and sell”)
Burberry vs Target shows the legal risks of using a famous mark without consent. In 2018, Burberry filed proceedings in the United States District Court for the Southern District of New York against Target Corporation and Target Brands, Inc. The matter concerned Target’s sale of products said to reproduce or closely imitate Burberry’s registered Burberry
EUIPO Invalidates Rival Design for Lack of Individual Character The EUIPO’s Invalidity Division upheld Longchamp’s challenge to a registered handbag design, finding that it lacked individual character under Article 6(1)(b) of the Community Design Regulation. In its July 2025 decision, the Division concluded that the contested design was too close to an earlier version already
When Fashion Nova quietly introduced AI-generated models into its online store earlier this year, the world noticed. At first glance, they appeared like any others: curvy, well-posed and Instagram-polished. But users on TikTok and X pointed out glitchy hands, unrealistic skin textures and a ‘too perfect’ symmetry that gave them away as AI. The virality
“As someone that’s been in this industry since a teenager, watching the Act take shape has been incredibly meaningful. I have been a victim of mistreatment and the pressure to accept things that shouldn’t be normal. This Act feels like a turning point. We matter. Our bodies are not for sale, and we deserve to
Decision date: 11 July 2025 In the fashion sector, a single word such as “OFF” can be sufficient to block another mark if the new sign covers the same or closely related product classes. The risk of rejection is high because the likelihood of confusion for fashion and accessories remains significant. Minor changes to a
On 2 July 2025, the High Court of Singapore in Louis Vuitton Malletier vs Ng Hoe Seng ruled on statutory damages for selling goods online that carried counterfeit versions of a luxury brand’s trade marks. Ng Hoe Seng, the person behind EMCASE SG, ran an Instagram store called emcase_sg which offered items described as “upcycled”
How Far Is Too Far? When Dupes Challenge Lululemon, Adidas, Dr. Martens That question sits at the centre of new lawsuits by Lululemon, Adidas and Dr. Martens, who claim Costco, Fashion Nova and Shein are selling lookalike clothes and shoes that test how far trade mark rights and settlement deals can reach. As more shoppers
Lululemon vs Costco Dispute Filed in California On 27 June 2025, Lululemon Athletica Canada Inc. and Lululemon USA Inc. filed a lawsuit against Costco Wholesale Corporation in the United States District Court for the Central District of California. The claim alleges that Costco has imported, marketed and sold garments that imitate the protected design features,