Our Legacy, the Swedish brand known for its understated style, has entered a new phase with an investment from LVMH Luxury Ventures. The backing from LVMH gives Our Legacy a financial and reputational boost while allowing it to stay true to its original vision. Founded in 2005, the brand has built a strong following with its minimalist designs, occupying a niche in men’s fashion at a price point below luxury giants but above fast fashion.

The deal supports Our Legacy’s plans to expand, particularly with new stores in cities like Paris, New York, and Tokyo. It also allows the brand to grow its women’s line, which now makes up about 20 percent of its business.

Collaborations with brands like Stussy and Emporio Armani have kept Our Legacy relevant among younger fashion enthusiasts. With around $40 million in annual revenue and a presence in 250 stores worldwide, Our Legacy is ready to push further, with an eye on doubling its size in the next few years. LVMH’s investment signals that even the most cult brands can be part of the luxury empire; without losing their edge.

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Sources:

https://www.nytimes.com/2024/11/07/style/lvmh-our-legacy.html