Swiss cycling brand Assos has filed a lawsuit against ASOS in the English High Court, with ASOS, Asos.com, and Asos France named defendants. The lawsuit, filed last Friday, follows a history of legal disputes between the two companies. The grounds for the current lawsuit are not yet clear.

Assos, previously owned by the Maier family, sold a majority stake to the US private equity firm TZP Group nearly a decade ago. The Swiss company has operated a flagship store at St James’s Market in London’s West End for the past eight years.

This is not the first legal conflict between Assos and ASOS. In 2016, the two companies, alongside German retailer Anson’s Herrenhaus, settled trademark infringement claims. ASOS agreed to pay £20.2 million as part of the agreement. Additionally, ASOS promised to stop selling cycling apparel and opening stores in Germany.

ASOS had previously stated that the settlement was made to ensure comprehensive co-existence between the parties and that it was the right commercial decision for the company.

With the two companies in legal conflict again, could this lead to another settlement, or is this case different?

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Source:

.https://us.fashionnetwork.com/news/Assos-of-switzerland-sues-uk-s-asos-report,1678757.html