Levi Strauss & Co. has once again taken legal action to defend its iconic tab trademark. The denim brand has filed a lawsuit against Philipp Plein International and Philipp Plein Americas, alleging that Plein’s use of black tabs with the word “Plein” on their apparel infringes on Levi’s trademark rights. The lawsuit, filed in December…
The Hermes Birkin bag stands as a pinnacle of luxury, with a starting price exceeding $12,000. Far beyond being merely an expensive accessory, it represents exclusivity, attainable only by those who have built a relationship with Hermes. Prospective buyers often invest significantly in other Hermes products before receiving the opportunity to acquire a Birkin. Its…
Piaget, the Swiss luxury brand renowned for its high-end watches and jewellery, faced a domain name dispute involving the protection of its trademark. The conflict centered on two domain names, piagetwatch(dot)com and piagetwatches(dot)com, which were deemed confusingly similar to the Piaget trademark. The Complaint Richemont, the Swiss luxury group behind Piaget, alleged that the domain…
Counterfeit products have plagued luxury brands for decades, threatening their reputation and customer trust. In one such case, Montblanc, the renowned German manufacturer of luxury writing instruments, successfully defended its trademark rights against a group of counterfeiters operating under the guise of a legitimate e-commerce platform. The Case at Hand Montblanc, a German brand known…
The Tokyo District Court once again reminded us that in the fashion, innovation comes with rights. In a dispute over the iconic BAO BAO ISSEY MIYAKE bags, the Largu Co., Ltd. found out the hard way that copying is not just lazy but it’s expensive. The court awarded JPY 71 million (USD 49,500) in damages…
Levi’s Blank Tab, one of the most frequently copied trademarks in the world! Levi Strauss & Co. has built its reputation on durable denim and innovative branding. Central to this legacy is the trademarked Tab, a small but very important element of the Levi’s brand. Today, we are discussing the blank Tab or plain tab…
The Gucci vs. Guess trademark dispute offers an insightful look at the challenges of enforcing intellectual property rights in fashion. What began as Gucci’s bold legal move to protect its iconic branding turned into a prolonged global legal battle. While Gucci secured victories in several jurisdictions, the case concluded in 2018 with a confidential settlement.…
The dispute between Vans and MSCHF over the Wavy Baby sneakers was anything but a smooth ride. Vans claimed that MSCHF’s shoes infringed upon its Old Skool trade dress, while MSCHF contended that the sneakers were a form of parody protected by the First Amendment. This case is not merely about shoes; it’s a legal…
Two brands. One iconic name. Endless confusion. For decades, Mario Valentino and Valentino Garavani have battled over the rights to a name synonymous with Italian craftsmanship and elegance. If you have ever spotted a Valentino handbag and paused to wonder which brand it belongs to, you are not alone. This is not just a legal…